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Essay

segmentation of customer base

Essay specific features

 

Issue:

Business

 

Written by:

Lisa R

 

Date added:

February 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 404

 

Was viewed:

8595 times

 

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Essay content:

To sustain the success of the store in the long-term it is vital know the customer, their preference and offer them value beyond their expectation. The project is focused to know the customer and merchandize preference for the TKB Rampur store. The objectives of the study was to segment the whole customer base into ABC category of customers, identity their attribute preferences and merchandize preferences i different product categories...
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A household was selected as sampling unit and the family member of the household was taken as representative while interviewing. Data was collected with the help of structured questionnaire. Whole customer base is segmented into customer categories A,B and C. The questionnaire was divided into three parts customer preference, merchandize preference and customer profile...
displayed 300 characters

General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Requirements Translated Into Products/Services Kmart Corporation: Seeking Customer Acceptance And Preference Nokia Product Categories Products, Inc.: The Personal-Care Industry Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction segmentation of customer base THE REALITY CUSTOMER BASE Categories of Reality Television Dressing Categories FOOD SAFETY, PERSONAL HYGIENE, HACCP SKintology Skin Care Products Business Plan What constitutes good customer service and makes a company in the fast food industry indispensable? Aristotle's Categories Trophic categories etc..
 

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