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Segmentation, Targeting, Positioning
Essay specific features
Written by:
Randy M
Date added:
June 15, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 860
Was viewed:
4209 times
Rating of current essay:
Essay content:
Are there differences across consumers in terms of what is important?
Yes, there are many differences across consumers in terms of what is important. For example, full-time students stress the importance of career services and job placement, while part-time students, who are still employed, prefer a program that is conducive to his or her lifestyle...
displayed 300 characters
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For example, full-time students stress the importance of career services and job placement, while part-time students, who are still employed, prefer a program that is conducive to his or her lifestyle. Location, such as proximity to home and work, and class times are therefore very important to part-time students...
displayed 300 characters
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