Segway: Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Lillian C

 

Date added:

May 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1432

 

Was viewed:

4796 times

 

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Essay content:

The lack of "a way ahead", coupled with a less than well defined marketing strategy, has caused Segway to fall short of Kamen's expectations. Kamen, while a definite asset to Segway, could be a detour or even a dead end on the company's road to success. Historically, Kamen's successes have been based on his abilities to be innovative in research and design, while at the same time being able to pass the developed product off to a partnering company that is able to take the product to market...
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Historically, Kamen's successes have been based on his abilities to be innovative in research and design, while at the same time being able to pass the developed product off to a partnering company that is able to take the product to market. Kamen's emotional attachment to Segway is preventing its success...
displayed next 300 characters

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