Sensitive Groups And Social Issues

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Written by:

Mona A


Date added:

July 20, 2012








No of pages / words:

3 / 835


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3989 times


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A few of the key issues discussed in the article that relate to the text readings are the marketing concept, social responsibility, and changing demographics. Addressing such issues will not only satisfy the sensitive and social groups involved, but open new and potentially profitable opportunities for companies that do so...
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Successful companies have to fill the needs and wants of their consumers. Sensitive and social groups are part of every companies market. Each company's products and services should be customized to that of their customers. This is called mass customization. How a company defines its social responsibility is also part of the marketing concept...
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