SERVICE DOMINANT LOGIC: AN ANALYSIS OF UNIVERSAL STUDIOS ORLANDO

Essay specific features

 

Issue:

Business

 

Written by:

James J

 

Date added:

January 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2344

 

Was viewed:

587 times

 

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Essay content:

However, the school of thought around this facet of business that has arisen over the past several decades reveals a far more complicated and intricate world. “The formal study of marketing focused at first on the distribution and exchange of commodities and manufactured products and featured a foundation in economics...
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The first marketing scholars directed their attention toward commodities exchange, the marketing institutions that made goods available and arranged for possession, and the functions that needed to be performed to facilitate the exchange of goods through marketing institutions.” However, as evolution in the field continued into the 1950s, “the functional school began to morph into the marketing management school, which was characterized by a decision-making approach to managing the marketing functions and an overarching focus on the customer...
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