Service Marketing

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Written by:

Juan F


Date added:

January 12, 2014








No of pages / words:

2 / 448


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Accounts for more than $3bn in output and contribute 60% of GNP. 60% of services are consumed by the final consumer. The increase in the service sector is a result of long term growth in the US economy deriving demand for additional services like; Travel , Financial services, Entertainment, Personal care etc...
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Lack of ownership: You cannot own and store a service like you can a product. Services are used or hired for a period of time. For example when buying a ticket to the USA the service lasts maybe 9 hours each way , but consumers want and expect excellent service for that time. 2. Intangibility: You cannot hold or touch a service unlike a product...
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