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Essay

Service Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Juan F

 

Date added:

January 12, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 448

 

Was viewed:

702 times

 

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Essay content:

Accounts for more than $3bn in output and contribute 60% of GNP. 60% of services are consumed by the final consumer. The increase in the service sector is a result of long term growth in the US economy deriving demand for additional services like; Travel , Financial services, Entertainment, Personal care etc...
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Lack of ownership: You cannot own and store a service like you can a product. Services are used or hired for a period of time. For example when buying a ticket to the USA the service lasts maybe 9 hours each way , but consumers want and expect excellent service for that time. 2. Intangibility: You cannot hold or touch a service unlike a product...
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General issues of this essay:
CNN - Service Marketing Delivery of Service Dimension of Service Quality Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Food Service Opportunities Globalisation has increased competition faced by many enterprises. There are resulting pressures to achieve ?world class standards' in people management, operational methods and service delivery" Saftey Training In Food Service Service Quality at the Ritz-Carlton Hotel Company Service Quality Service Quality Total Quality Service Information Technology And Quality Customer Service Theoretical consideration of quality management systems especially concerning service companies Food Service Operation Report Funding Service And Delivery
 

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