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services marketing

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Issue:

Business

 

Written by:

Maria R

 

Date added:

February 1, 2017

 

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Grade:

A

 

No of pages / words:

6 / 1494

 

Was viewed:

6790 times

 

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Essay content:

A person could go to a cafe one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as: Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it ( a DVD of the same performance would be a product, not a service) Intangible - and cannot have a real, physical presence as does a product...
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For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. Perishable - in that once it has occurred it cannot be repeated in exactly the same way. For example, once a 100 metres Olympic final has been run, there will be not other for 4 more years, and even then it will be staged in a different place with many different finalists...
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General issues of this essay:
7P's of Service Marketing CNN - Service Marketing dominoz pizza - 7 Ps of service marketing Marketing Activity in Service Organisations Service Marketing Encounters Service Marketing In Banking Sector Service Marketing Management (SAGA) Service Marketing Service marketing in fitness center Services Marketing Mix In Education Service service marketing gap analysis service marketing-pizza hut The Pursuit of Service Marketing Excellence The difficulties of Service Marketing Service Marketing
 

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