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Essay

Services Marketing- Airlines Emotional Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Philip R

 

Date added:

May 18, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3560

 

Was viewed:

7228 times

 

Rating of current essay:

 
Essay content:

The following literature analysis will examine the role of emotions within the service sector. It will be concluded that through the use of emotional management, emotional intelligence and customized recovery strategies, Virgin Blue will increase their likelihood in delivering superior service, reduce their chances of service failure and increase their effectiveness in service recovery techniques...
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The emotions displayed by boundary spanners are a critical element in service delivery. The term boundary spanner is commonly used to define employees that represent organizations at the front line, their displayed emotions have the ability to increase sales or drive away customers. "Employees who display good cheer to customers can enhance sales and customer loyalty" (Parasuraman, Zeithamal, Berry, 1985)...
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General issues of this essay:
Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer Self-Service Kiosks 7P's of Service Marketing CNN - Service Marketing History and Background of Global Standardization Service Marketing Encounters Service Marketing Services Marketing Mix In Education Service Services Marketing- Airlines Emotional Strategy The Financial Performance Of Low-Cost And Full-Service Airlines In Times Of Crisis United Airlines Service Offering Which parties stand to gain from the international standardization of accounting, and why? Critically assess any arguments /against /this standardization." Standardization Of The English Language Service Marketing Strategy in Ark Company. Service Marketing Airbus's New Support Strategy Values Customer Service
 

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