Services Marketing - Australian Bottled Water Industry

Essay specific features

 

Issue:

Business

 

Written by:

William H

 

Date added:

October 4, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2277

 

Was viewed:

7757 times

 

Rating of current essay:

 
Essay content:

Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores, supermarkets, food service outlets etc; and marketing designed to convince the public of the purity and safety of bottled water...
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This report will also discuss the influences that affect the purchase of bottled water as well as the importance of brands and product symbolism. Meeting Consumer Needs Meeting changing customer needs by providing the right products or services has been an ongoing marketing challenge for retailing in competitive global markets (Kim et al, 2002, pp...
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