Shall we put up our price

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Written by:

Jayne G


Date added:

August 3, 2016








No of pages / words:

3 / 626


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734 times


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In case of restaurants, the primary product is cuisine and special dishes that they offer visitors, wine and bottled water are secondary products. Because of that, restaurants try to set reasonable prices on their main products in order to attract customers, and they place relatively higher prices on beverages, as they are like additional attribute or value, for which customers have to pay extra money...
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Why are clothes, with designer labels so much more expensive than similar ?own brand' clothes from a chain store, even though they may cost a similar amount to produce? Brand name and goodwill are one of the most precious assets of the company, it requires years and decades to acquire popularity and loyalty of the brand among customers, and when any company reaches this stage in business, they try to sell it and generate formidable revenue just by their "name"...
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