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Essay

Shangri-La In China

Essay specific features

 

Issue:

Business

 

Written by:

Leo F

 

Date added:

November 29, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2692

 

Was viewed:

7500 times

 

Rating of current essay:

 
Essay content:

What are the factors that determine the successfulness of a particular investment in China? This article discusses this question through using the example of a successful story of an international hotel chain – The Shangri-la Hotels & Resorts Group. Inspired by James Hilton’s legendary novel Lost Horizon, “A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there,” the hotel group has since adopted Shangri-La as their corporate brand to promote Asian hospitality, which mainly targets leisure and business travellers...
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Founded by the richest man from South East Asia, Mr Robert Kuok, it opens its first award-winning hotel in Singapore at year 1971. Currently operates 55 deluxe hotels and resorts in all key Asian markets, Shangri-la has since been expanding their network outside Asian market, counted 21 properties under development, such as the Living Shangri-La in Vancouver...
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