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Shangri-La In China
Essay specific features
Written by:
Leo F
Date added:
November 29, 2012
Level:
University
Grade:
A
No of pages / words:
10 / 2692
Was viewed:
7497 times
Rating of current essay:
Essay content:
What are the factors that determine the successfulness of a particular investment in China? This article discusses this question through using the example of a successful story of an international hotel chain – The Shangri-la Hotels &
Resorts Group.
Inspired by James Hilton’s legendary novel Lost Horizon, “A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there,” the hotel group has since adopted Shangri-La as their corporate brand to promote Asian hospitality, which mainly targets leisure
and business travellers...
displayed 300 characters
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Founded by the richest man from South East Asia, Mr Robert Kuok, it
opens its first award-winning hotel in Singapore at year 1971. Currently operates 55 deluxe hotels and resorts in all key Asian markets, Shangri-la has since been expanding their
network outside Asian market, counted 21 properties under development, such as the Living Shangri-La in Vancouver...
displayed 300 characters
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