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shoe industry
Essay specific features
Written by:
Sophie R
Date added:
July 30, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 581
Was viewed:
8269 times
Rating of current essay:
Essay content:
Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07
• Growing middle class and growing buyer power leading customers to look for branded shoes.
• seasonality issues – sports is more of a rage in summers
• Lack of targeting of market segments for kids and women
Social
• lifestyle trends – upward shift
• demographics
• consumer attitudes and opinions changing favourably towards branded shoes
• media views
• consumer buying patterns
• fashion and role models
• buying access and trends
• advertising and publicity
Technological
• Competing technology development
• India offers benefits like low cost of production, abundant raw material, and a huge consumption market
• research funding in design and requirements
• manufacturing maturity and capacity
• information and communications
• consumer buying mechanisms/technology
• innovation potential
• technology access, licencing, patents
Porter’s Five Forces in the Indian Shoe industry
Reebok or Nike operates in the ‘upscale’ segment of the Indian footwear industry...
displayed 300 characters
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Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07
• Growing middle class and growing buyer power leading customers to look for branded shoes.
• seasonality issues – sports is more of a rage in summers
• Lack of targeting of market segments for kids and women
Social
• lifestyle trends – upward shift
• demographics
• consumer attitudes and opinions changing favourably towards branded shoes
• media views
• consumer buying patterns
• fashion and role models
• buying access and trends
• advertising and publicity
Technological
• Competing technology development
• India offers benefits like low cost of production, abundant raw material, and a huge consumption market
• research funding in design and requirements
• manufacturing maturity and capacity
• information and communications
• consumer buying mechanisms/technology
• innovation potential
• technology access, licencing, patents
Porter’s Five Forces in the Indian Shoe industry
Reebok or Nike operates in the ‘upscale’ segment of the Indian footwear industry...
displayed 300 characters
General issues of this essay:
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