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shoppers stop
Essay specific features
Written by:
Randy S
Date added:
July 24, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 282
Was viewed:
2980 times
Rating of current essay:
Essay content:
Besides the mega prize, you could win many other prizes like Gili gold coins, gift vouchers, VIP bags, Espirit watches etc.
Campaign Objectives: To differentiate the promotion from all other promotions in the market at that time. Shopper's Stop had to become the preferred shopping destination for the festive season...
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Shopper's Stop had to become the preferred shopping destination for the festive season.
• To achieve the sales target of Rs. 80 crores during the promotion period of 19th October 2001 to 27th January 2002
• To increase customer entry levels by 10% over last year - customer entry target of 2 million
• To increase cash memo size by 5% over last year
Target Audience: Males and Females, SEC A to B1, Age-15-44yrs, High ownership of cars and consumer durables...
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