SIA Analysis

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Written by:

Tom K


Date added:

August 27, 2015








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3 / 650


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(Ray 1999). It can be said that in the first stage of the reaction to the crisis, SIA did avoid questions about responsibilities, this can be seen in exhibit 3 where the chairman of SIA states; "My personal feeling is that it was an accident", in other words the first statement from the company does not say anything about responsibilities...
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The way they did this was by; minutes of silence, half-mast flags, memorial service in Taipei, company representative's presence at funerals, halted advertising, transportation to crash site, the buddy system, and immediate money compensation to victims and next-of-kin. Reassurance were then given by SIA in the words of deputy chairman as seen in exhibit 2 ? news release 13; "Once the answers are established, we will take whatever action is necessary to ensure that this tragic accident doesn't happen again...
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