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Signode Industries

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Written by:

Ashley C


Date added:

May 9, 2014








No of pages / words:

5 / 1230


Was viewed:

4440 times


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In 1984 Signode industries was face to face with such a dilemma ? from being market leaders they were staring at an abyss which was pulling them down ? their market share was eroding and their profitability levels were sinking fast and they were finding it extremely difficult to remain competitive and maintain their position in the steel strapping industry...
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Signode was able to maintain its leadership by offering more services than any of its competitors but it was doing this at a high cost to its profitability. Signode had the highest share and the highest average price in the industry, it differentiated itself from its competitors by offering special grade strapping and providing service which the competitors were not providing but times were changing and their was a paradigm shift in so much as the quality of strapping offered to the market was now equal for all competitors...
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