Silvio Napoli at Schindler India - Harvard Businees Case

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Mike Y


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July 16, 2015








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Schindler, a prestigious Swiss company, discovered the huge growth potential of the construction industry in Asia. Accompanied with the fortune of the elevator industry, Schindler decided to enter the Indian market. Earlier market research conducted by Napoli has revealed that a 100% wholly-owned subsidiary is of strategic priority due to the lack of ideal partners and local networks in India...
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However, due to their lack of local experience, the standardized products introduced may not be in tandem with customer’s preferences. This misalignment might work to impede sales and promotion. On the contrary, customized products can offer Napoli greater opportunities to deal with a variety of customers, especially for an entirely new brand in a foreign market...
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