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Singapore Airline's Strategies

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Written by:

Elizabeth M


Date added:

October 28, 2016








No of pages / words:

2 / 468


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1300 times


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Being the first to introduce hot meals, free alcoholic and no-alcoholic beverages, hot towels with a unique and patented scent, personal entertainment systems, video-on-demand in all classes, and once, in-flight Internet connection. Singapore Airlines has maintained it's position as a pioneer in this marketing strategy...
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Singapore Airlines has maintained it's position as a pioneer in this marketing strategy. Among all major air-liners, Singapore Airlines presently maintains the youngest fleet of aircraft, keeping to the stringent policy of replacing its older aircraft for newer, better models, Singapore Airline ensures that it has always been the first in acquisition to take the delivery of the latest model type like Boeing 747s, Boeing 777s and the juggernaut, Airbus Super Jumbo A-380 in 2007...
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