Singapore Airlines

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Written by:

Noel H


Date added:

December 11, 2015







No of pages / words:

7 / 1900


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9308 times


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Through a constant investment in personnel skills and other sources, the company has achieved a sustainable competitive advantage, as well as a reputation for classy elegance. This paper reveals the strategies that have been used by SIA, with backgrounds on their sustainability and sources of advantage, the way these strategies changed over the years and how to continue...
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Then & now: Strategical stability and change at SIA This paragraph contains an evaluation of the value strategies of 1972 and the current value strategy and evaluates the changes that have been made. A description of the 1972 strategy will be given first, thereafter; the current strategy will be discussed...
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