Situation Analysis in Marketing Plan

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Written by:

Margaret W


Date added:

July 28, 2017








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6 / 1526


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Hence, the company must make marketing plan systematically, in terms of its objectives and missions, if it pursues maintaining a high level of operating efficiency, and achieving above-average returns. The role of situation analysis Situation analysis is an essential first step in the process of marketing plan...
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Jain (2004) states situation analysis is an important way in terms of forecasting the shape of things, analyzing strategic alternatives and developing greater sensitivity to long-term implications. Situation analysis takes account of three key forces: the customer, the competition, and the corporation...
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