Situational Analysis

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Written by:

Dominique B


Date added:

October 23, 2011








No of pages / words:

3 / 576


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4180 times


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The overall unit costs in relations to key competitors were higher. In addition to that key area, it was also noticed that our bond rating was poor as well as a weak balance sheet. According to the Capsim's balance sheet survey, Ferris' company net assets are tremendously low as compared to the other competitors...
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By creatively embedding the Internet into our products and business processes, our sensor company can gain access to an enhanced, value-added distribution system, have greater control over pricing and product development strategies, cost-effectively market our products directly to a broader customer base, and be better positioned to attract investment capital...
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