On the other hand, franchise is as a business arrangement, in which knowledge, expertise and often a trademark or trade names are licensed to an operator.
Franchising has several important features:
? It is a marketing technique
? It involves a contract for a fixed period
? The franchisor grants a right to market its product or service and use its business name, trade name, business format and systems... displayed 300 characters
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Reduced risk of failure: it is the most important point, and through the studies, it can increase in success rates.
2. Overcoming limited experience: franchisees can become self-employed in business with limited experience; they can get the added benefits of having access to a franchisor’s experience... displayed 300 characters
