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Essay

Snapple

Essay specific features

 

Issue:

Business

 

Written by:

Julia F

 

Date added:

January 30, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 486

 

Was viewed:

5520 times

 

Rating of current essay:

 
Essay content:

The reason for the failure can be attributed to a clash of cultures in which Quaker grossly underestimated the differences between its highly focused, mass market operating style and Snapple’s quirky, entrepreneurial and distributor oriented style. Among other things, Quaker systematically dismantled the brand's quirky, off-center image...
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Among other things, Quaker systematically dismantled the brand's quirky, off-center image. They fired Wendy, "the Snapple lady," gutting a campaign that had helped build the brand and boost market share. Then they stopped advertising on the Rush Limbaugh and Howard Stern radio shows in favor of a more mainstream media approach...
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General issues of this essay:
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