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Essay

Snapple

Essay specific features

 

Issue:

Business

 

Written by:

William C

 

Date added:

October 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 397

 

Was viewed:

7441 times

 

Rating of current essay:

 
Essay content:

They introduced quirky names for their beverages like "Mango Madness". They got loud-mouthed DJ Howard Stern to promote their product. Unadulterated Food Corporation's entire ad budget went to Stern. The iced tea, the funky names, the "all natural" appellation, and Stern's big fat yapper helped turn Snapple into wildly popular regional beverage...
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Founder Leonard Marsh quipped the company would expand anywhere they could find competent distributor. Within only a couple years, sales of the iced tea were $24 million and quadrupling every year. The original owners sold the company to a Boston-based investment firm. The firm took Snapple public. Quaker Oats acquired the brand in 1994...
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General issues of this essay:
Howard Stern Howard Stern Fred Stern & Co ACC492 Case Study Howard Stern My Strategies As Ceo Of Quaker To Save Snapple QUAKER OATS AND SNAPPLE Quaker oats Quaker's Overall Strategies And Snapple's Strategies Snapple Snapple Snapple German Analysis of "stern" CBS Radio Inc vs. Howard Stern Howard Stern Satellite Radio and Howard Stern
 

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