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Essay

Snapple

Essay specific features

 

Issue:

Business

 

Written by:

David D

 

Date added:

November 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 510

 

Was viewed:

5117 times

 

Rating of current essay:

 
Essay content:

Snapple couldn’t co-exist with Gatorade and failed as: • Brand Positioning was different: Gatorade was about sports and a high-energy, athletic image for top performers. Snapple, on the other hand, had always been promoted as New Age and healthy alternative to standard soft drink brands with no defined benefits...
displayed 300 characters

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Snapple couldn’t co-exist with Gatorade and failed as: • Brand Positioning was different: Gatorade was about sports and a high-energy, athletic image for top performers. Snapple, on the other hand, had always been promoted as New Age and healthy alternative to standard soft drink brands with no defined benefits...
displayed 300 characters

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