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Snapple Case Study

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Issue:

Business

 

Written by:

Edith S

 

Date added:

March 14, 2015

 

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Grade:

A

 

No of pages / words:

4 / 1118

 

Was viewed:

3706 times

 

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(ref. Exhibit 6 ? Pivotal Characteristics) This was evident in the initial mantra of the company "100% Natural" even before the company became Snapple (Unadulterated Food Products, 1972). o The purchase by Quaker and subsequent changes left the consumers feeling betrayed and left the impression of Snapple "selling-out"...
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In the alternative beverage category 94% of the wholesale dollars is spent outside of the supermarket sales. (See Exhibit 2 and 3 which indicate that only $0.3 B is spent in supermarkets as opposed to a total of $5 B spent in the overall category.) Industry/Market ? The market that Snapple products compete in is the Alternative Beverage category...
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