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Essay

Societal Marketing Concept

Essay specific features

 

Issue:

Business

 

Written by:

Evelyn S

 

Date added:

June 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 907

 

Was viewed:

10041 times

 

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Essay content:

The problem is to determine what is best for the society in this case. Because there is a difference between short term consumers' wants and long term consumers' welfare (Brown, 2005). This issue can be very hard to handle, because it is not all companies market with a social conscience. In one hand consumers say they want healthier foods, but in the other hand, their behavior focus towards unhealthy foods...
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In one hand consumers say they want healthier foods, but in the other hand, their behavior focus towards unhealthy foods. Some companies may have initiated sincere efforts to provide healthier products; however, it is complicated to modify the consumer's behavior in this regards (Knowledge@Wharton, 2005)...
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