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Essay

Soft Drink Industry

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Issue:

Business

 

Written by:

Kathleen P

 

Date added:

September 30, 2016

 

Level:

 

Grade:

C

 

No of pages / words:

8 / 2019

 

Was viewed:

9859 times

 

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Essay content:

However, the general developing trend for the North America and Western European market is now shrinking in terms of the global market while the Asian market is expanding very rapidly in recent years to now account for 22% of the global market (Global Market Information Database ‘07). The market volumes of Africa, the Middle East, and Australia are comparatively smaller...
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The market volumes of Africa, the Middle East, and Australia are comparatively smaller. However, the Middle East, Africa, Eastern Europe, and Asia-pacific markets are “emerging markets” and attract many companies, ranging from multinationals to niche specialists, who continue to see volume growth well in excess of the market average (Robinson ‘04)...
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