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Essay

Some notes on Branding

Essay specific features

 

Issue:

Business

 

Written by:

Mathew W

 

Date added:

January 24, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1671

 

Was viewed:

6148 times

 

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Essay content:

A brand can provide a guarantee of reliability and quality, in fact. Ex. Chanel perfume bottle. II. BRAND EQUITY • Brands vary in the amount of power and value they have in the market place. Strong brands have high brand equity. Brand equity is the value of a brand based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations and other assets such as patents, trademarks and channel relationships...
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Chanel perfume bottle. II. BRAND EQUITY • Brands vary in the amount of power and value they have in the market place. Strong brands have high brand equity. Brand equity is the value of a brand based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations and other assets such as patents, trademarks and channel relationships...
displayed 300 characters

General issues of this essay:
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