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Sonic Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Jacquline S

 

Date added:

December 30, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3450

 

Was viewed:

6845 times

 

Rating of current essay:

 
Essay content:

However, Sonic is reluctant due to the colder climates and their basis as a drive-in restaurant. Sonic should look at adding or combining capabilities to it's restaurants to increase competitiveness and make it easier for them to expand into other areas without limiting themselves. Situational Analysis In 1953, Troy Smith, the founder of SONIC and World War II veteran, was living in Shawnee, Oklahoma...
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Troy dreamed of owning his own restaurant business. In fact, he had already tried twice. Troy first owned a small diner called the Cottage Cafe. The income he received was barely enough to make a living for himself and his family. Troy sold the Cottage Cafe and bought a bigger restaurant. His next business, the Panful of Chicken, was so successful that he tried opening more...
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