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Essay

Sonic Corporation

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Issue:

Business

 

Written by:

Gregory D

 

Date added:

December 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 288

 

Was viewed:

9334 times

 

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Essay content:

Founded by Troy Smith and Charlie Pappe in 1953, Sonic went from a single root beer stand to a popular franchise. In 1973, Sonic restructured as a franchise company and later became Sonic Corporation. The company experienced financial decline due to the lack of consistency from its franchisees so they were bought out by Sonic Corporation and restructured...
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In 1995, Sonic introduced "Sonic 2000," an aggressive multi-layered strategy to further unify the company in terms of a consistent menu, brand identity, products, packaging, and service. The campaign was successful and Sonic's brand recognition increased. Strengths include a strong competitive nature, flexible strategies, and employee/franchisor relationships...
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