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Sony Minidisc: Failed Innovation?

Essay specific features

 

Issue:

Business

 

Written by:

Theresa J

 

Date added:

August 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3566

 

Was viewed:

8418 times

 

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Essay content:

The latter, on the other hand, represents the commercialization of the invention itself’ (Scocco, 2006). There are countless numbers of occasions where good inventions fail to penetrate the marketplace. The Sinclair C5 (Marks, 1990), British Rail’s APT (Potter, 1989) and Sony’s very own nightmare, Betamax (Cusumano et al...
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1992), are all examples of inventions that for one reason or another, failed to make the step up to innovation. ‘A fundamental requirement of a focus on technological change is the ability to identify product development opportunities and to translate these into successful products. It is also important that the product development process is effectively and efficiently organized and managed...
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