Is the main reason for this due to weak operations?” (Analyst)
• “The bottom line effect of reducing headcount has been limited. R&D, manufacturing and sales are activities that need to be reinforced.” (Media)
• “Different groups within Sony are developing similar products” (Analyst)
CONTRIBUTIONS TO SONY’S BUSINESS DOWNTURN
Products
“Lacking a Customer Viewpoint”
• Lack of hit products
• Development of similar products
• Over reliance on internally developed products
Technology
“Decline of Technological Strength”
• Delayed focus in semiconductors, key components, and software application areas
• Delayed development of differentiated technologies
• Decentralised and uncoordinated R&D development efforts
Organisation
Decline of Operational Power
• Focused too much on individual performance
• Gaps in communication from the Headquarters, to Coordinators, and frontline operations
• Lack of appropriate corporate governance oversight
THREE CORPORATE INITIATIVES TO RECOVER ITS STRATEGIC POSTION AND PROFITABIILTY
Customer Viewpoint
• Establish a corporate level committee to coordinate product strategies
• Eliminate cannibalisation and enable interoperability between products
• Focus resources on highly successful/winning products
• Re-examine product planning process
Make Technology No... displayed 300 characters
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Is the main reason for this due to weak operations?” (Analyst)
• “The bottom line effect of reducing headcount has been limited. R&D, manufacturing and sales are activities that need to be reinforced.” (Media)
• “Different groups within Sony are developing similar products” (Analyst)
CONTRIBUTIONS TO SONY’S BUSINESS DOWNTURN
Products
“Lacking a Customer Viewpoint”
• Lack of hit products
• Development of similar products
• Over reliance on internally developed products
Technology
“Decline of Technological Strength”
• Delayed focus in semiconductors, key components, and software application areas
• Delayed development of differentiated technologies
• Decentralised and uncoordinated R&D development efforts
Organisation
Decline of Operational Power
• Focused too much on individual performance
• Gaps in communication from the Headquarters, to Coordinators, and frontline operations
• Lack of appropriate corporate governance oversight
THREE CORPORATE INITIATIVES TO RECOVER ITS STRATEGIC POSTION AND PROFITABIILTY
Customer Viewpoint
• Establish a corporate level committee to coordinate product strategies
• Eliminate cannibalisation and enable interoperability between products
• Focus resources on highly successful/winning products
• Re-examine product planning process
Make Technology No... displayed 300 characters
