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South Delaware Coors
Essay specific features
Written by:
Patricia W
Date added:
July 16, 2011
Level:
University
Grade:
A
No of pages / words:
7 / 1804
Was viewed:
6513 times
Rating of current essay:
Essay content:
It was necessary to obtain a feasibility study to project a possible profit or loss and $800,000 dollars will be needed for the initial investment. We believe the following decision criteria should be embraced by Larry to make his decision.
Market Share - Since Coors will enter this market area for the first time, it is believed that market share will continue to grow as the brand becomes established over time and market share percentage should meet or surpass company market share percentage of 8...
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While Larry could surely conduct his own secondary data research for less than $15,000, a busy schedule and time constrain him. See research purchased in Q3.
SWOT Analysis - The review of internal and external information provided by a SWOT analysis would provide Larry with information needed to make his decision...
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