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Essay

Southwest

Essay specific features

 

Issue:

Business

 

Written by:

Teresa H

 

Date added:

November 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 544

 

Was viewed:

4415 times

 

Rating of current essay:

 
Essay content:

In 2000 they spent $4.6 million. In 2001 they spent $4.9 millions and in 2002 they spent roughly $5.1 million. The share price of Southwest has been decreasing over the past couple years. Currently the stock is trading at $14.70. The highest it was trading at was $22.30 in December of 2000. Problems and Opportunities Some of the problems that Southwest faces are that they will receive increased pressure from new-entry competitors like JetBlue and AirTran Holdings...
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JetBlue may be on to something big to gain competitive advantage as they are trying to provide more amenities in their planes?such as assigned seating and televisions in the seatbacks of its thirty-seven planes. Another problem that Southwest is going to face is the airport security hassles and higher ticket taxes, which will affect Southwest's short-haul routes...
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