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Essay

Southwest Airline

Essay specific features

 

Issue:

Business

 

Written by:

Jerry B

 

Date added:

November 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 612

 

Was viewed:

5229 times

 

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Essay content:

The great leader of Southwest, Kelleher, believes that fun is a stimulant to people, and will make them more productive. This philosophy leads to remarkable productivity by the employees and hence makes Southwest’s costs lower than many other airlines. The second attribute would be Southwest’s unique culture...
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Since founded, Southwest has always maintained the same strategy and operating style. The unique culture of Southwest helps to differentiate it from other airlines and keep its employees delivering great customer services while having fun at their works. Managing and maintaining its culture is one of the most important goals of the company...
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General issues of this essay:
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