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Essay

southwest airline

Essay specific features

 

Issue:

Business

 

Written by:

Ellen D

 

Date added:

October 19, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1219

 

Was viewed:

1671 times

 

Rating of current essay:

 
Essay content:

We have considered the elasticity of the market to be 1.15. In order to achieve these objectives, Southwest has the following alternatives to choose from in order to respond effectively: ?Maintain the current fare. ?Follow United by increasing the fare by $10. ?Follow United but increase fare by only $5...
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United has increased its fare on all 14 "Shuttle by United?routes by $10 and is planning to discontinue its service between Oakland-Ontario effective April. The Decision Objective: The decision objective is to regain the lost market share and to increase the daily operating profits while maintaining the low fare carrier image...
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General issues of this essay:
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