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Essay

Southwest Airline Case

Essay specific features

 

Issue:

Business

 

Written by:

Steven N

 

Date added:

July 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 533

 

Was viewed:

353 times

 

Rating of current essay:

 
Essay content:

First, the arenas in which the company operates are well defined. Southwest Airlines specializes in short-haul flights, charges low prices, and is careful about flight safety. It targets buyers of short-haul services who are quite sensitive to prices. With a geographic scope of specific, domestic regional markets, Southwest Airlines is the only point-to-point carrier among the major airlines...
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It targets buyers of short-haul services who are quite sensitive to prices. With a geographic scope of specific, domestic regional markets, Southwest Airlines is the only point-to-point carrier among the major airlines. Therefore, the company’s organization is considerably easier to maintain. Second, in order to achieve a low-price structure, as vehicles of its strategies, Southwest Airlines devised a number of stratagems...
displayed 300 characters

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