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Essay

Southwest Airline Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Daniel L

 

Date added:

August 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 603

 

Was viewed:

1752 times

 

Rating of current essay:

 
Essay content:

While other competitors try to delight customers by investing in meals, airport lounges and seating selections, Southwest chooses to eliminate or reduces investments in these industry’s competitive factors. As a result, Southwest’s low prices are unbeatable making them the preferred airline in the industry...
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With a divergence element in Southwest’s strategy, it is able to innovate and stand apart from its competitors. Instead of competing in the existing hub-and-spoke systems, Southwest created a new competitive factor by pioneering point-to-point travel between midsize cities. This niche strategy turns out to be a huge success as by avoiding congested major airports in big cities, travelers are able to reach their destinations on time and closer to downtown areas compared to major airports faraway from cities...
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General issues of this essay:
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