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Southwest Airline Case Study

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Written by:

Richard B


Date added:

October 16, 2011








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4 / 888


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Some of the main reasons why Southwest has continued success are because: • Southwest avoids big airports, which cuts gate cost and labor cost for larger airports. • Southwest flies nonstop routes and uses a point to point system which cuts gas. • The airline does not offer meals only peanuts and beverages because the flights are so short...
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This save the consumer booking fees and prices are able to stay lower. • Fuel hedging, Southwest has continued to capitalize of the program and take risk doing so. Fuel hedging is the practice, often employed by airline companies, of making advance purchases of fuel at a fixed price for future delivery to protect against the shock of anticipated rises in price...
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