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southwest airline executive summary

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Written by:

Joseph C


Date added:

January 14, 2016








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2 / 481


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The major success to their continued success was due to their low-cost model and competitors were aware that they cannot match Southwest Airlines low prices therefore, by dropping the price even lower; Southwest Airlines can force a company to go bankrupt. In this executive summary, we conduct a Porter??s Analysis to investigate Southwest??s competitive environment...
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Suppliers include those who provided service/products necessary for Southwest Airlines to their business function. For Southwest Airlines, suppliers included mechanics (and other maintenance people), providers of fuel, food (the snacks that are offered). The suppliers did not have much bargaining power...
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