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Essay

Southwest Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey R

 

Date added:

September 18, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1049

 

Was viewed:

8794 times

 

Rating of current essay:

 
Essay content:

After the events of 9/11 Southwest was faced with government security policies that directly conflicted with their core strategies that allowed them to be successful. To remain profitable and maintain their reputation, adjustments had to be made in the short term followed by long-term strategies for a continued 14% growth target...
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The main idea is how to survive and succeed in a changing environment, especially when the changing environment goes directly against what you do. As related to topics studied in class, this case involves SWOT analysis, the value chain, marketing, sales, resources, service, and human resource management and general administration...
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General issues of this essay:
Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer Self-Service Kiosks Assessing Corporate Cultures of Southwest Airlines Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers Corporate Culture: The Ultimate Competitive Advantage Creating and Maintaining a Healthy Organizational Culture Customer Acquisition And Keeping Customers In Today’S Volatile Market corporate culture as competitive advantage Southwest Airlines Competitive Advantages Southwest Airlines Corp. Culture Southwest Airlines Southwest Airlines Southwest airlines The Financial Performance Of Low-Cost And Full-Service Airlines In Times Of Crisis What are the key problems involved in maintaining the competitive advantage in a growing industry or environment. Southwest Airlines - Using Human Resources for Competitive Advantage
 

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