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Essay

Southwest Airlines

Essay specific features

 

Issue:

Business

 

Written by:

June F

 

Date added:

December 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5548

 

Was viewed:

1597 times

 

Rating of current essay:

 
Essay content:

Given the hardships faced by like airlines in the last two years, Southwest Airlines no-frills approach to business is the ticket to success. Overview History Southwest Airlines has been operating for more than 37 years and was a result of Rollin King and Herb Kelleher. They began with one simple notion: If you get your passengers to their destinations, when they want to get there, on time, at the lowest possible fare, and make darn sure they have a good time doing it, people will fly your airline...
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What started as a small Texas airline has become one of the largest airlines in America, serving over 104 million passengers to 64 cities all across the country over 3,400 times a day. When the Department of Transportation began tracking Customer Satisfaction statistics in 1987, Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passengers boarded (Southwest Airline, n...
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