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Essay

Southwest Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Brande M

 

Date added:

July 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 561

 

Was viewed:

5258 times

 

Rating of current essay:

 
Essay content:

However, its operations were delayed due to court battles brought by competitors over new entrance into the Texas intrastate market. Despite the fact it began operations in 1971 under the name of Southwest Airlines. At the beginning, King and Kelleher, founders of Southwest saw the opportunity of aviation industry as follows: The complaint of air service in Texas: King and Kelleher were familiar with the complaint of high fares, late flight and infrequent flight...
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King and Kelleher grasped this opportunity and then established Southwest Airlines. King and Kelleher started the business with a simple idea "If you get the passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make them sure that they have a good time doing it; people will fly your airline”...
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General issues of this essay:
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