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Essay

Southwest Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Mary M

 

Date added:

November 12, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 426

 

Was viewed:

6639 times

 

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Essay content:

This forced onto Southwest a key ingredient of their success: strategy of short flights (107, 6) -In the 80s, Southwest experienced success with passenger traffic increasing, below average operation costs and greater revenues and profits. Kelleher took a conservative approach to expansion by financing it mostly from internal funds (108, 2) -In 90, Southwest entered the populated California market (109, 3)...
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Kelleher took a conservative approach to expansion by financing it mostly from internal funds (108, 2) -In 90, Southwest entered the populated California market (109, 3). They implemented low fares and frequent flights which resulted in an increase of total air traffic and caused the competition to suffer (111, 2) -In 91, the company received numerous requests for their service in many cities (108, 7)...
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