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Southwest Airlines: A strategy perspective
Essay specific features


Written by:
Erik L
Date added:
May 28, 2016
Level:
University
Grade:
A
No of pages / words:
12 / 3330
Was viewed:
3348 times
Rating of current essay:
Essay content:
The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success...
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Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE.
Facts:
* The first major airline to fly a single type of aircraft (Boeing 737s)
* The first major airline to offer ticketless travel system wide including a frequent flier program based on number of trips and not number of miles flown...
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