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Essay

Southwest Airlines Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Miranda H

 

Date added:

May 8, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3819

 

Was viewed:

3088 times

 

Rating of current essay:

 
Essay content:

The strengths of Southwest include its market leadership, its low-cost business model, and its strong financial performance. Weaknesses are the poor short-term liquidity situation, having only one established alliance, and the declining passenger revenue yields. Opportunities for the company include its new services, the new code-sharing agreement with ATA Airlines, and the overall positive outlook for the airline industry...
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The strengths of Southwest include its market leadership, its low-cost business model, and its strong financial performance. Weaknesses are the poor short-term liquidity situation, having only one established alliance, and the declining passenger revenue yields. Opportunities for the company include its new services, the new code-sharing agreement with ATA Airlines, and the overall positive outlook for the airline industry...
displayed 300 characters

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