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Essay

Southwest Airlines Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Heather R

 

Date added:

June 2, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2901

 

Was viewed:

3090 times

 

Rating of current essay:

 
Essay content:

The company?¦s average trip length is 441 miles with an average flight time of approximately one-hour. It was Rollin King?¦s and Herb Kelleher?¦s vision to start an airline that with a mission to get its passengers to their destinations when they want to get there, on time, and to provide this service at the lowest fare possible...
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On February 40, 1968 the Texas Aeronautical Commission approved Herb Kelleher and Rollin King?¦s plans for Air Southwest Company to provide service for the three major cities in Texas. This approval was soon opposed and blocked by three major airlines. After 3 years of legal battles, broke, deep in debt and with four airplanes, Southwest Airline began service in June of 1971...
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