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Essay

Southwest Airlines Case Study

Essay specific features

 

Issue:

Business

 

Written by:

George T

 

Date added:

May 24, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1335

 

Was viewed:

3702 times

 

Rating of current essay:

 
Essay content:

It was created on the following premise: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline!” (www.southwest.com) Today Southwest Airlines flies more than 70 million passengers a year to 60 great cities all across the country, and they do it more than 3,000 times a day...
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They have 436 of the newest jets in the nation, with each plane being an average age of 9 years. (www.southwest.com) Southwest’s combination of low fares, outstanding customer service, and strong leadership have helped the airline remain profitable even in the midst of tragedies like the terrorist attacks on September 11, 2001...
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