Southwest Airlines Competitive Advantages

Essay specific features

 

Issue:

Business

 

Written by:

Jason D

 

Date added:

May 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 386

 

Was viewed:

4592 times

 

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Essay content:

And the final significant success factor was the company’s cost structure. Former CEO, Herb Kelleher, was a prime example of how Southwest fostered a healthy internal environment. He interacted with customers and employees, promoted company parties and understood that the firm was only as strong as its employees...
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Employee satisfaction was crucial. Therefore, the human resources department (“the People Department”) encouraged employees to give feedback and to ask questions. Its people were so important, that the firm is very selective in the recruiting process. Since teamwork is critical, the wrong people could ‘spoil the pot’...
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