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Essay

Southwest case analysis

Essay specific features

 

Issue:

Business

 

Written by:

Michael A

 

Date added:

June 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 884

 

Was viewed:

3145 times

 

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Essay content:

This problem therefore requires some urgency as the succession of Kelleher could be the airlines biggest problem. The consequences of Kelleher leaving could be that the company loses its corporate identity. Employees may not respond well to new management. Customers may perceive that the company will not be run in the same manner and will therefore lose its niche market...
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This could also apply to stakeholders, who will see the departure of Kelleher as a serious decrease in the value of the company. Competitors may also try to take advantage of the company during this unstable period. Kelleher is the face of Southwest airlines, even going as far as starring in most of their TV commercials...
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